# Source: https://businessownerindex.com/business-promotion/share-your-business-directory-profile/

[Home](https://businessownerindex.com/)/[Business promotion](https://businessownerindex.com/business-promotion/)/How to put a business directory profile to workBusiness Owner Index editorial guide

# How to put a business directory profile to work

A directory profile gives customers, partners, and professional contacts another place to understand the business. Use it as a factual introduction that complements the company’s own website.

## Give the reader a reason to open it

Share the profile when it helps answer a real question: who founded the business, what the company does, or which milestone was publicly reported. Add a sentence explaining why the profile matters to that conversation. Avoid sending a bare link as a substitute for a useful introduction.

## Check the record before sharing

Read the role, company description, location, and dates. A historic announcement may remain accurate as history while needing a current update. Request a correction with a source rather than circulating wording you know is outdated.

## Use recognition in its original context

Attribute third-party awards to the issuing organization and the actual year. A directory feature is not an independent award, a license check, or proof that AE advises the company. A public profile can promote a business without implying those relationships.

## Measure meaningful interest

If you share the profile in a newsletter or professional introduction, consider the replies, relevant inquiries, and resulting conversations. Page views alone do not establish qualified demand. Keep the company website as the destination for current service details and official contact information.

## Put the guide to work.

[Request a free profile or an authorized update](https://businessownerindex.com/get-featured/), review our [sourcing standards](https://businessownerindex.com/editorial-standards/), or [browse the people already featured](https://businessownerindex.com/people/). The guidance here is an editorial preparation process, not a promise of traffic or search rankings.

Our publisher · AE Tax Advisors

## Build your next chapter with AE.

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AE owns this publication. A business profile does not imply an AE client relationship.

Owner resources

[Tax planning after your business crosses $1 million ↗](https://businessownerindex.com/resources/tax-planning-for-million-dollar-business-owners/)[Planning after $1 million in revenue ↗](https://businessownerindex.com/resources/tax-planning-for-million-dollar-business-owners/)[Update or claim your profile ↗](https://businessownerindex.com/get-featured/?request=update)[How the index is researched ↗](https://businessownerindex.com/editorial-standards/)