# Source: https://businessownerindex.com/business-promotion/prepare-a-founder-profile/

[Home](https://businessownerindex.com/)/[Business promotion](https://businessownerindex.com/business-promotion/)/How to prepare a useful founder profileBusiness Owner Index editorial guide

# How to prepare a useful founder profile

A useful founder profile tells a reader who the person is, what the company does, and which public facts support the story. Begin with identity and business context before adding awards or growth milestones.

## Make the identity easy to confirm

Use the public professional name, exact company name, and a clear role. If a founder now holds a different position, distinguish founding history from the present role. Provide the company website and a public biography or announcement supporting the description. A role does not establish an ownership percentage.

## Describe the business in concrete terms

Explain the product or service, the customers it serves, and the problem it addresses. Replace broad claims such as industry-leading with a specific description a reader can evaluate. A short account of the operating business is more useful than a string of promotional adjectives.

## Attach dates to milestones

For each growth recognition, launch, acquisition, or expansion, provide the source and date. Distinguish a historical company revenue threshold from exact current revenue. Do not use financing, valuation, or total franchise-system sales as substitutes for the company’s own revenue.

## Prepare an authorized update

Keep a record of the profile URL, proposed wording, and the source supporting each change. Send public information through the update process; avoid tax returns, account details, and private customer information. An editor may need to reconcile conflicting sources before publishing.

## Put the guide to work.

[Request a free profile or an authorized update](https://businessownerindex.com/get-featured/), review our [sourcing standards](https://businessownerindex.com/editorial-standards/), or [browse the people already featured](https://businessownerindex.com/people/). The guidance here is an editorial preparation process, not a promise of traffic or search rankings.

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