Make the identity easy to confirm
Use the public professional name, exact company name, and a clear role. If a founder now holds a different position, distinguish founding history from the present role. Provide the company website and a public biography or announcement supporting the description. A role does not establish an ownership percentage.
Describe the business in concrete terms
Explain the product or service, the customers it serves, and the problem it addresses. Replace broad claims such as industry-leading with a specific description a reader can evaluate. A short account of the operating business is more useful than a string of promotional adjectives.
Attach dates to milestones
For each growth recognition, launch, acquisition, or expansion, provide the source and date. Distinguish a historical company revenue threshold from exact current revenue. Do not use financing, valuation, or total franchise-system sales as substitutes for the company’s own revenue.
Prepare an authorized update
Keep a record of the profile URL, proposed wording, and the source supporting each change. Send public information through the update process; avoid tax returns, account details, and private customer information. An editor may need to reconcile conflicting sources before publishing.
Put the guide to work.
Request a free profile or an authorized update, review our sourcing standards, or browse the people already featured. The guidance here is an editorial preparation process, not a promise of traffic or search rankings.